Wix e-commerce website builder for versatile websites with a selling angle

e-commerce website builder for versatile websites with a selling angle

Building an e-commerce platform used to be a hard feat to accomplish. It meant you would have to spend a fortune paying developers. But today things have changed dramatically. You can ctrate your website even if you do not know how to code. This can be done within record time and at a low cost.

Any entrepreneur looking to open an online business or an e-commerce website has access to the best e-commerce website builders today. The question is which one is a fit for your business model.

Wix e-commerce builder is one credible option. This is primarily because it is rich in helpful and innovative features. Another reason why Wix’s e-commerce platform is a viable option is the fact that knowing how to code is not necessary to build a website. Also, this e-commerce platform will not charge you any commission as is the case with platforms such as Etsy, eBay or Amazon.

What can you expect from Wix?

  •  Drag and drop editor
  • Sales and marketing apps
  • Easy to use interface
  • Great user experience
  • Design flexibility
  • 510 beautiful templates
  • Mobile friendly



Adequate control

Wix e-commerce website builder allows you adequate control for your creativity to shine through in creating your site. This is made possible by a variety of beautiful templates to choose from with a unique look that complements your brand and products.

Highly Responsive themes

 Estimates indicate that by the year 2020, half the e-commerce transactions in the US will be through mobile devices. Wix allows you to build a website that looks great and is adjustable to the size of any screen including mobile phones and tablets as well as laptops and desktops.

Easy to add videos

Wix’s ability to add video to the website you are building helps with customer engagement and explaining products or concepts you are selling. This is, besides, to accessing a Wix App store loaded with online store templates that come with helpful Apps. The Apps help you in selling and marketing your products or concepts.

Multilingual capabilities

The platform has multilingual capabilities widening your reach to potential clients and markets in their local language. Wix has few drawbacks depending on what your business model is. This is because it is neither scalable nor does it support multi-channel integration such as Pinterest, Facebook, and Instagram. This can be a challenge if you intend to sell through social media or scale up your selling.


For all its great features, Wix is not a dedicated e-commerce platform and therefore not as specialized when it comes to building an online store such as an e-commerce platform like Shopify. That said, it makes an excellent option for creating a stunning e-commerce website that is not entirely dedicated to selling.

Do Shopify and Shopify Plus Share the Same E-commerce Website Building Platform

E-commerce Website Building Platform

After checking out what is in the market for e-commerce website building platform you have probably concluded that Shopify is the best for your needs.

Since the launch of Shopify plus, you might be confused as to whether Shopify and Shopify plus are the same. And if not what are the differences? This is a fair question to ask when seeking to build your e-commerce website using Shopify.

Shopify Vs Shopify Plus

In respect to e-commerce website building platform, this two are the same. There is, however, a stark difference when you look at the capabilities of the two plans.

Similarities between Shopify and Shopify Plus

To better understand the two, we take a look at the features they share:

  • Same dashboard
  • Same editor
  • Same help center for online support
  • Both have provided access to over 60 plus themes
  • Both have brilliant inventory systems

Difference between Shopify and Shopify Plus

Shopify is used by everyday entrepreneurs and is excellent for startups as you learn the ropes. It offers a free 14 day trial period that allows you to give it a test run and see if it’s the proper fit for your business.

Editing is done from Shopify’s editor that allows you to add products, determine where to display them and divide into category pages.

Shopify Plus, on the other hand, is designed for flagship retailers as is the case with Budweiser and Red Bull. Or in simple terms, it is for enterprise-level businesses.

In-depth customization

Editing is also through Shopify’s editor. The only difference is that you can edit on a whole new level with Shopify Plus using Shopify’s theme language called Liquid. So if you have a little coding experience, you will find it helpful. If you can’t code, you will find plenty of guides available to help you out. Liquid allows you to write code that alters theme appearances for more in-depth customization and control.

Most entrepreneurs who are opting to switch to Shopify Plus are very likely to have a website already. In case your existing site is built from another e-commerce platform other than Shopify, Shopify Plus will provide you with your dedicated launch manager.

Dedicated launch manager

The launch manager will write the necessary codes using Liquid to ensure your site is running on Shopify custom theme and fully integrate your website to Shopify Plus. Shopify plus is very robust and can handle massive volume inventory processing up to 10,000 transactions per minute without a hitch.


With Shopify, you cannot edit the check out page whereas Shopify Plus allows you to customize the check out page. This goes to show the versatility and scalability of the Shopify e-commerce website building platform.

Leverage on Shopify E-commerce Website builder to boost sales

Shopify E-commerce Website builder to boost sales

The whole purpose of an e-commerce site, especially an online store, is to sell, sell, sell! So if your site does not inspire confidence whether aesthetically or through payment options or loading times, your online selling experience can be very disappointing.

This is why the need of getting your website right from the jump cannot be overstated. It directly impact on your sales down the line.  An e-commerce website builder such as Shopify positions you for success right from the time you launch your e-commerce website.

This is because Shopify is all rounded and ensures all the crucial elements in the online landscape work to your favor. You can expect:

  • Low-cost website building because you can do it yourself
  • Access to free themes as well as paid premium themes that are affordable
  • Professional look for your website
  • Reliable loading speed for your site
  • 99.98 percent uptime
  • Numerous reliable, secure payment gateways

Mobile Responsive website

Mobile responsiveness of your website in today’s online market space will either break your business or make it. Sixty-four percent of Shopify’s e-commerce sales were accounted for by mobile transactions during 2017 Black Friday and Cyber Monday alone.

Although you are likely to experience marketing and sales challenges, you can overcome them if you fundamentally built your website on the right e-commerce platform.

Selling Success in the long run

With Shopify, you are destined for success in the long term despite bumps you might encounter as you try to grow your business.

Over and above the fact that a professional website powered by Shopify inspires consumer confidence, you are assured that as online e-commerce technology constantly changes your e-commerce site and business remain unaffected because Shopify takes care of updating their technology to the most recent standards.

Stellar Image editor

Shopify understands that images sell products. Shopify image editor allows you to access pictures, crop, and resize in addition to adding filters to images. Shopify also provides you with free stock generic images that you may find helpful in creating banners and using as backgrounds on your site.

Abandoned Cart

This is an innovative tool by Shopify which enables you to send an email to any shopper who loaded a cart but did not check out and provided personal details. The email you send includes the link to the abandoned shopper’s cart. This serves as a personalized reminder to the shopper giving them another chance to finish their shopping. It is a recovery tool that increases the likelihood of closing every sale.


Sales are affected by the quality of your e-commerce site, load speeds, maintenance, uptimes, and a professional look. The Shopify e-commerce web builder ensures you do not have to worry about any of these issues and you can focus on marketing and selling. It is the most well-rounded e-commerce web builder that delivers on the sales you are looking for.

Other articles than can be interesting for you: